Design, illustration, animation
Madison Avenue - The Board Game
Madison Avenue is the first ever board game based on the advertising industry. Players take on roles as ad agencies, and complete tasks include hiring staff, winning pitches, gaining clients, while dodging all the mishaps that comes along. The visual and typography styles are inspired by 1960s retro graphics. The project includes designs for the game logo, fully illustrated game board and box, 100 individually designed character cards, 50 client cards, 26 nonsense cards, busy boxes, a spinner, and a 10-page rule book. In addition to the physical board game, I also designed and animated a promo video and an explanation video for the game rules.
The top of game box incorporates retro designs from the Mad Men era and sets the tone for the fabulous and fast-paced world of advertising. It calls out some of the key aspects of the game, as well as the cities in which the fictional ad agencies are based in - New York, Los Angeles, Chicago, and Atlanta.
Bottom of game box
Game board
Staff cards - front
There are a total of 100 staff cards, including 24 executive cards and 76 jobseeker cards. Each card features a distinct character with a back story, an icon that indicates their job type (media, creative, accounts, or admin), and a number that indicates the character’s ability level.
Staff cards - back
Executive cards and jobseeker cards are distinguished by different colors, icons, and patterns on the back. While the color on the front of the cards indicate different job types, the colors on the back of the cards indicate different types of cards.
Client cards
Each of the 50 client cards features the billings amount and an ad copy that desperately needs changing. The icons indicate what type of staff this client requires from your agency, and how many.
Nonsense cards
The 26 nonsense cards each features an unexpected situation you may run into as an ad agency. The player has to obey exactly what nonsense cards dictates.
