Holland America approached us to develop a new video series for its luxury cruise lines. They are shown onboard the ship, and will be explaining the ship's functions, services and necessary safety instructions. The aim was to update the brand's image for a modern, sophisticated look that would appeal to a younger audience. Working with the Creative Director and the design team at Faculty, I designed a set of 2D based boards that's simple, direct, and easy to understand.

Studio - Faculty NY // Creative Director - Joshua Balgos // Role - Designer

 Using bold type and simply illustrated icons, the directory is easy to read and navigate. Limited color palette echoes the elegant aesthetics of the ship. Clean, line driven icons are sophisticated yet not overly abstract.

Using bold type and simply illustrated icons, the directory is easy to read and navigate. Limited color palette echoes the elegant aesthetics of the ship. Clean, line driven icons are sophisticated yet not overly abstract.

 Icon designs.

Icon designs.

Style 1

  Holland America cruises include destination stops all over the world and provides the most luxurious vacation experience both onboard and off.   Inspired by vintage travel posters, this illustrated style brings to mind an era when people travelled in style, relaxed on reclusive beaches and explored the wonders of faraway lands. Vector style illustrations address a level of minimalism and sophistication that reflect the taste of our target costumers.

Holland America cruises include destination stops all over the world and provides the most luxurious vacation experience both onboard and off. Inspired by vintage travel posters, this illustrated style brings to mind an era when people travelled in style, relaxed on reclusive beaches and explored the wonders of faraway lands. Vector style illustrations address a level of minimalism and sophistication that reflect the taste of our target costumers.

Explorations

Style 2

 The combination of photos and typography makes explaining the ship's service and amenities simple and easy. Typography set in different perspective gives the entire image a sense of modernism. The slow drift of typography imitates the soothing motion of ocean waves.

The combination of photos and typography makes explaining the ship's service and amenities simple and easy. Typography set in different perspective gives the entire image a sense of modernism. The slow drift of typography imitates the soothing motion of ocean waves.

Explorations

Behind the scenes (in the war room)